Pioneer City (2010-ongoing)

Pioneer City promo flyer

Pioneer City promo flyer (2011)

“Seize the chance to begin again in a golden land of opportunity”

Pioneer City is Your Kind of Space: an innovative, fully self-sufficient arcology on Mars represented by the Colonial Real Estate agency. An ongoing project exploring the potential future colonisation and subsequent marketing of the planet Mars.

Destination Pioneer City (2012)

A video made in collaboration with film-maker Simon Ward and commissioned by CoLab (AUT University), Destination Pioneer City introduces future settlers to some of the features Pioneer City has to offer (teaser version above).

The first full version was targeted at mid-flight passengers and screened on all international Air New Zealand flights in early 2013 as part of their in-flight entertainment programme [duration 06:22].
A revised version, targeted at land-based audiences, has been screened in the 2013 New Zealand International Film Festival and as part of a Pioneer City installation in the exhibition Among The Machines at Dunedin Public Art Gallery (6 Jul-3 Nov 2013).

Produced with the support of Creative New Zealand Toi Aotearoa and CoLab, AUT University. Website (2011-) screenshot Website Detail Website Detail Website Detail

The Pioneer City website (launched 8 June 2011) showcases some of the features of Pioneer City. Potential future residents are also able to put forward their Expressions of Interest on the website. Visit it here:

Pioneer City Showroom – Wellington (2011)

Pioneer City Showroom. Photo: Lance Cash Pioneer City Showroom. Photo: Lance Cash Window vinyl by day Helen McCarroll in action. Photo: Murray Lloyd Helen McCarrol consulting visitors. Photo: Lance Cash Posters and coffee. Photo: Murray Lloyd Pioneer City showroom: website and Mars Bars. Photo: Murray Lloyd Pioneer City showroom: postcards and EOI forms Pioneer City conceptual model. Photo: Lance Cash Pioneer City model detail Pioneer City model detail Wellington launch crowd under Soho. Photo: Murray Lloyd Bouncer at Pioneer City Wellington Showroom launch. Photo: Murray Lloyd Helen McCarroll speaking at showroom launch. Photo: Murray Lloyd Dan Untitled and Carl Sagan at Pioneer City Wellington launch. Photo: Murray Lloyd Helen McCarroll. Photo: Murray Lloyd Helen McCarroll business card Agent details on showroom window. Photo: Murray Lloyd
From 18 June – 10 July 2011 Wellington, New Zealand hosted the inaugural Pioneer City real estate showroom at Ground Floor/Soho Apartments , 80 Taranaki St.

The space was open to the public from 10am-2pm on weekends, or by appointment with Helen McCarroll, Pioneer City Sales Representative for New Zealand (played by actress Heather O’Carroll). See further documentation here.

Hello from Helen

NZ’s Pioneer City Sales Representative Helen McCarroll is friendly, reliable and honest. Read her weekly e-newsletter, distributed during the course of the Letting Space project.

Commissioned by Letting Space with funding from Creative New Zealand, Wellington City Council, and the Emerging Artists Trust. See the Letting Space project page for full credits.

Pioneer City Ghuznee St Billboard (2011)

Pioneer City billboard, Ghuznee St Pioneer City Billboard Installed at Ghuznee St. Photo: Lance Cash Pioneer City Billboard
A billboard promoting Pioneer City was on display as the Ghuznee St Art Billboard at 56 Ghuznee St, Wellington from 28 March – 19 July 2011.

Commissioned and sponsored by Bartley + Company Art and funded by the Wellington City Council Creative Communities Scheme.

A Word From Our Sponsor (2011)

A Word From Our Sponsor: Placemakers installation. Photo: Jenny Gillam

Vinyl wall labels, shown in Placemakers, The Engine Room gallery, Massey University School of Fine Arts, Wellington, 17 March – 9 April 2011.

Colonial Real Estate: presenting the new territories (2010)

Colonial Real Estate: presenting the new territories. Insert for Hue and Cry

Limited edition digital print insert and website for Hue & Cry Journal Issue 4, in collaboration with Raewyn Martyn.


Among The Machines, Dunedin Public Art Gallery, Susan Ballard and the artists
Exhibition catalogue, Dunedin Public Art Gallery, 2013. ISBN 0-908910-62-2

At the end of the day, Richard Meros responds to
Published online, Letting Space, November 2011


Postcard: Dunedin | Natalie Poland | Art News New Zealand | Spring 2013 issue: Volume 33, Number 3

Technology, environment and utopia | Art News New Zealand | Spring 2013 issue: Volume 33, Number 3

Australasian New Media in Dunedin | By Franky Strachan | EyeContact | Published 30 August, 2013

Well worth getting ‘Among the Machines’ projections | By Peter Entwisle | Otago Daily Times | Published 22 July, 2013

Among The Machines | With Lynn Freeman | Radio NZ National: The Arts on Sunday | Aired on July 14, 2013

Air NZ’s new sleep-inducing video art | Idealog | Published on December 11, 2012

Pioneer City| The Listener| By Rebecca Lancashire | Published on June 20, 2011 | Issue 3711

Prime real estate? Look to the sky | The Dominion Post: Your Weekend magazine | By Diana Dekker | Published on June 20, 2011

Pioneer City (interview: mp3) | Radio NZ National: The Arts on Sunday | By Lynn Freeman | Aired on June 12, 2011 | Also available in Ogg Vorbis format

Location, location, location | The Wellingtonian | By Robert Johnson | Published May 19, 2011

A second public art billboard project | Connecting With Art (Blog) | By Alison Bartley | Published March 28, 2011

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